#SUPREME WOMEN & MEN MUNICH - INTENSIVE WORK & HIGH ACCEPTANCE FOR THE FASHION FAIR & ITS SIGNIFICANCE

Four days of intensive work characterised the past Supreme Women & Men Munich, which took place from 10 to 13 August 2024 at the MTC world of fashion. In the sweltering heat, the pleasant temperatures in the areas were highly appreciated and the visitors from the entire DACH region, as well as from northern Italy, were able to concentrate fully on the new collections.

Many buyers, from large houses to smaller,owner-managed boutiques, visited Supreme Women & Men Munich over several days, as budgets are discussed, distributed and placed very carefully.

Numerous agencies, as well as brands based in Munich with a showroom, had decided to take part and were unanimously very positively surprised to welcome both former and new customers - including True Religion (Trading Pool), Herzensangelegenheit, Sportalm, Select Studio and many other exhibitors. It was often said that a presence at the trade fair not only allows you to reach new customers that you wouldn't have met in the showroom, but also to get out of the ‘box’ in terms of the positioning and direction of a collection. ‘Show yourself to the trade’ was the motto. 

‘The course is being reset! The current market situation is forcing, or rather demanding, a rethink. The change in thefashion order business is noticeable. Significantly fewer buyers are visiting individual showrooms to view new collections - unless they are already involved in existing partnerships. They appreciate the trade fair platform as a compact way to discover new labels that they are familiar with, but whose direction has changed in the meantime.’, says Aline Müller-Schade, Managing Partner ofThe Supreme Group. ‘A fashion trade fair platform with strong power and networking is essential in order to generate new customers and showcase yourself. A part from Supreme Women & Men Düsseldorf and Supreme Women & Men Munich, there are no more of these in Germany.

We are therefore all the more pleased that wehad a great deal of interest and encouragement from other agencies and brand sat the event who are toying with the idea of taking part in the future.’

The upcoming dates for Supreme Women&Men are

Düsseldorf: 24/01- 26/01/2025, KWS, Kaiserswerther Str. 117-119, Düsseldorf

Munich: 08/02 - 11/02/2025, MTC world of fashion, Haus 1, Munich

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