#WHERE THE  SUPREME WOMEN&MEN DÜSSELDORF ENDS, THE SUPREME WOMEN&MEN MUNICH  CONTINUES 

#THE END OF THE  ORDER SEASON IS JUST AROUND THE CORNER IN MUNICH

#SEAMLESS  INTERPLAY BETWEEN TWO ORDER FAIRS, PERFECT SYMBIOSIS FOR RETAILERS AND THEIR  ORDER ACTIVITIES

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After the recently  concluded Supreme Women&Men Düsseldorf, Supreme Women&Men Munich  is ready. From 10 to 13 August 2024, with around 800 collections,  it will be ready to offer retailers and buyers the environment for purchases,  order deals and first orders for the upcoming spring/summer 2025 season.

Everything has actually  been said about purchasing behaviour. The ordering behaviour in Düsseldorf  and the general mood show that the fashion industry is readjusting its  parameters in line with the changing market and times. The tendencies towards  change were already clearly noticeable in Düsseldorf and are continuing in  Munich. The season is dragging on, which is understandable as the retailers'  strategic planning has brought this development with it. Retailers are now  acting cautiously and prudently, as summer sales in 2024 were unsatisfactory.  This is a logical conclusion, as retailers are now also concerned with the  continued existence of their own business. Agencies and brands are aware of  this development - trust and partnership are also very important in Munich.

‘I can only repeat myself  here to summarise Düsseldorf. If you go into the season well prepared, have  your figures in mind, plan your content and product ranges strategically,  know your customers' needs and also invest the necessary energy in the  season, you will go through the ordering season with a positive feeling. The  cogs have to be set in motion in advance. The direction and the goal for each  individual retailer are defined,’ says Aline Müller-Schade, Managing Partner of The Supreme  Group. ‘As an order fair organiser, we are delighted that we can  contribute to shaping the future with the selection of brands for Supreme  Women&Men Munich, the exchange among each other and our proactive mood.  We are taking the positive mood from Düsseldorf with us and transferring it  to the coming days in Munich. The impulses have been set. Now the ideas and  approaches need to be implemented.’

Supreme Women&Men  Munich is also expected to attract buyers who have not yet travelled to  Düsseldorf. These are mainly additional visitors from Austria and Switzerland  as well as from southern Germany. But buyers who have already put together  their first ranges in Düsseldorf are also explicitly looking to make their  way to Munich to make purchases and discover one or two new brands.

There are around 800  brands to discover with new exhibitors such as TRUE RELIGION, SPORTALM,  SAM EDELMANN, PROJECT X PARIS and STARPOOL FASHION. It  is exciting that brands and agencies that are based in Düsseldorf with their  own showrooms are now increasingly using the exhibition space at Supreme  Women&Men Munich.

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A comprehensive and  complete overview is shown in the Supreme Women&Men  catalogue.

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SUPREME CONTACT

www.thesupremegroup.de  

CORINNA ZEIL

PR & Marketing | project assistant

T: 49 (0)89 420 44 79 – 19

cz@thesupremegroup.de

MIRJAM DIETZ

Business Development & Communications

T: 49 (0)173 57 56 777

md@thesupremegroup.de