#THE SUMMER HOTSPOT IN MUNICH FOR BEACH & BODYWEAR

#SUCCESS IN RETAIL NEEDS COURAGE

Germany's most important order fair for body and beachwear has once again set its sights high.

At Supreme Body&Beach, which will take place from 21 to 23 July 2024 at the MTC world of fashion, House 1, visitors can expect an inspiring mix of innovative collections and the latest trends from established and new ex-hibitors.

With The Supreme Group's guiding principle of "attractive - interactive - face-to-face", Supreme Body&Beach will also be characterised by direct interaction between participants, similar to stationary retail - which will be-come increasingly important in the future and shape its success.

For agencies and manufacturers, Supreme Body&Beach is the ideal plat-form to bring their brands to life, and many leading labels - both agencies and manufacturers - are strengthening the importance of Supreme Body&Beach in Munich for the DACH market and neighbouring countries with their commitment and strong brands.

Labels such as AMADINE, CATAMAR, GERRY ST. TROPEZ, GOLDENBAY, ISA SALLMANN and UNIVERSEL will be joining well-known market players such as MEY, ANITA, CHANTELLE, LASCANA, GATTINA, MARYAN BEACHWEAR GROUP and many more.

The current list of exhibitors and labels can be found in the Supreme Body&Beach catalogue at www.thesupremegroup.de.

"Supreme Body&Beach is more than just an order fair - it is an experience, an innovative industry event that brings tomorrow's trends to life today, an unrivalled platform for inspiration, networking and personal encoun-ters, which is more important than ever! Of course, it always takes a little courage to create an innovative, exciting and unique product range. It is very important to focus on the future requirements and wishes of the consumer - always adapted to your own positioning”, says Aline Müller-Schade, Managing Partner, The Supreme Group.

This season, The Supreme Group is once again demonstrating its commit-ment to the industry. As a Premium Partner, the company is supporting this year's Sterne Best Shop Awards organised by the trade magazine SOUS, which recognise the commitment and professionalism of specialist linge-rie retailers, thereby underlining their significance and importance.

"It is important to give specialist retailers a face and to recognise them. The Sterne Best Shop Awards give large specialist retailers and owner-managed boutiques the attention they need, which may simply go un-noticed in day-to-day business. We are excited to see which of the 60 nominated stores, retailers and boutiques will win one of the five popular awards this year," says Aline Müller-Schade, Managing Partner, The Supreme Group.

Location:

MTC world of fashion / House 1

Ingolstädter Straße 45 / Taunusstraße 45

80807 Munich

Opening hours:

21 - 22 July 2024, from 9 a.m. to 6 p.m.

23 July 2024, from 9 a.m. to 4 p.m.

THE SUPREME GROUP CONTACT

CORINNA ZEIL

PR & Marketing | Project Assistant

T: 0049 (0)89 420 44 79 – 19

M: 0049 (0)172 85 99 309

cz@thesupremegroup.de

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