Post Press Release
#MOVEMENT ON THE FLOOR
#NEW INTERNATIONAL BRANDS STRENGTHEN THE BRAND PORTFOLIO
#INNOVATIVE “MARKETPLACE” SPACE IN COOPERATION WITH “FAMILY CIRCLE X SUPREME KIDS” WELL RECEIVED
Three exciting order days of Supreme Kids are over and it is safe to say that the platform has once again proven to be the working trade fair and source of inspiration in the kidswear segment this season. Organiser The Supreme Group‘s space was fully booked and many customers, buyers and visitors found their way here and not only got inspired for the coming season, but also eagerly wrote the key pieces for their boutiques, retailers and online stores. The hustle and bustle was noticeable throughout.
Retailers praised the wide-ranging assortment and the collections, which shone both nationally and internationally (including new labels from Australia TUTU DU MONDE and ORZO, from Georgia CHIKATAI and from the USA SWP BY IRINA) with variation, trends and products), and were very positive about the fact that buyers from high-quality points of sale discovered Supreme Kids as the place to go for the children’s fashion market.
The new concept in Hall 3 with the lifestyle-orientated Marketplace in cooperation with “Family Circle x Supreme Kids” was well received. Here, small lifestyle brands presented their products and offered buyers a new, potential expansion of the product range beyond classic children’s clothing.
As a special service add-on, this time Supreme Kids offered its exhibitors the exclusive opportunity to have their products professionally photographed on models.
“We are aware of our role as the leading children’s fashion fair in the German-speaking region and are not only trying to continuously expand our brand portfolio, but also to keep Supreme Kids attractive with innovative concepts. We create excitement and a desire to order with new brands. We serve both the mid-price and high-price segments, which can be continuously expanded through increased exhibitor enquiries,” says Aline Müller-Schade, Managing Partner, The Supreme Group.
EXHIBITOR STATEMENTS
Denis Harambasic, Sales Account Manager, Viking:
“The trade fair was very successful for me. I also made some new contacts – both regionally and nationally – which makes me very happy. It doesn’t get much better than Supreme Kids – close to the motorway, free parking and a great atmosphere. It’s perfect for meeting specialist retailers and existing stores.”
Robin Seyler, owner and master craftsman, Handmade and 1zigartig:
“This is our first time at the trade fair. We are already very successful with our idea in the B2C sector and now we wanted to move into B2B. With our product, we are simply different and stand out. The dialogue is also important to us and there were also some larger shops that showed interest. For us, it was also about presenting ourselves and Supreme Kids was great for that. Our wooden floor beds can’t be found anywhere else in Europe.”
Dana Marisa Busse, Managing Director and Achim Eisend, Managing Director, Danamade:
“We are a new brand and are more than satisfied with the trade fair. Our feeling is that it was better attended and the atmosphere itself was also very pleasant. Our customers came mainly from the German-speaking countries – Germany, Italy and Austria. Our customers also said that all exhibitors put a lot more effort into their stands. The atmosphere was very good – also among the visitors.”
The next summer edition of Supreme Kids will take place from 12 to 14 July 2024.