Pre Press Release
#SUPREME BODY&BEACH THE BRANCH MEETING OF THE BODYWEAR MARKET
#NATIONAL & INTERNATIONAL INDISPENSABLE AS AN ORDER PLATFORM
#NEWCOMER-AREA IN COOPERATION WITH
WELL-KNOWN LABELS
There is no way around it. Supreme Body&Beach is the industry meeting point and order fair for lingerie, corsetry, day and nightwear, hosiery, home, lounge and activewear and swimwear not only for the DACH market, but also for top international buyers. This season, Supreme Body&Beach is once again setting a positive example in the national and international trade fair environment and is clearly positioning itself as the strongest order platform in its segment. The demand for exhibition space is consistently high and emphasises its relevance and importance for the ordering process.
Over three days, from 4 to 6 February 2024, the order platform will present all the key trends for autumn/winter 2024/25 and all the relevant brands and manufacturers in the lingerie market. The concept of Supreme Body&Beach paints a comprehensive picture of the market and creates a balanced interplay of brands, newcomers and the who’s who of the trade in the MTC world of fashion, House 1, Ingolstädter Straße 45 in Munich.
The order platform for the specialised trade not only sets standards with its coordinated mix, but also arouses emotions for the coming season over the three days. Ordering should not only be productive and attractive, but also fun. With an exciting brand environment, the team from The Supreme Group creates incentives for retailers and synergies that not only draw retailers’ attention to the existing product portfolio, but also offer the opportunity to discover newcomers. The appeal of both should not be underestimated and a balanced mix of new and tried-and-tested products will continue to guarantee success in retail in the future.
“With Supreme Body&Beach, we have been offering a successful constant for the bodywear market for years. We bring all the big brands to the space, discover new small independent labels and repeatedly convince manufacturers and agencies to choose our order platform as the start of the season for retailers to view. We arouse emotions, empathy and positivity,” says Aline Müller-Schade, Managing Director of The Supreme Group.
Newcomer area & classic brands for variety
New labels that have recognised the importance of the platform provide the necessary variety at Supreme Body&Beach. They deliberately seek out the order environment between established brands such as NINA VON C., CALIDA, VOSSEN, MEY, SPEIDEL, HANRO, MARIE JO, PRIMA DONNA and SARDA, which have been an integral part of the range for several seasons.
To emphasise the novelty of labels, Hall 5 will feature a Newcomer Area for the first time. A handful of labels that are completely new to the bodywear market will be showcased here. This newcomer area also draws retailers’ attention to possible add-ons for an exciting expansion of the product range. The Beauty Labs GmbH agency with the brands LENIKA and DEMARÉS, ALTO MILANO – LUXURY SOCKS, the French brand CLUB ORANGÉE, ANIL from Istanbul, the Ukrainian lingerie brand AJOUR, PITAYA and the Italian company Filologiko SRL with the ROBERTO RICETTI collection can all be found here.
The product portfolio is rounded off by returning exhibitors such as
CELESTINE LINGERIE from Potsdam, GUESS, JUST EVE and lingerie from AMMANN – Isco-Textilwerk Gebr. New exhibitors at the upcoming Supreme Body&Beach include mt trade mark GmbH with DITA VON TEESE, MAAJI, MONTELLE, VON FOLLIES BY DITA VON TEESE and the Italian agency PRISCO SRL with collections such as PRISCO THE COLLECTION, PRS and PUNTO.
Get-together & label launch for Supreme Body&Beach
On Sunday evening, 4 February 2024, the VIANESSE Lingerie label will be launched with an exclusive fashion show. The innovative lingerie brand has a clear goal: every woman should feel comfortable, confident and beautiful in her own skin, regardless of her size and figure. Behind the brand is none other than Yurdanur Steck – Body Wear Consulting, an expert who has been providing retailers with in-depth insights from the lingerie industry for years as a speaker at Supreme Body&Beach. It is precisely this knowledge that she has now channelled into the development of the Vianesse brand. All visitors, exhibitors and buyers are invited to the fashion show.
Afterwards, the Supreme Body&Beach team invites you to the traditional get-together.