#SUPREME WOMEN&MEN MUNICH SENDS STRONG SIGNALS!!!
#VERY STRONG VISITOR FREQUENCY & QUALITY SURPRISES BOTH ORGANISERS AND EXHIBITORS
The four order fair days of Supreme Women&Men Munich have shown:
The order platform in the strong location of Munich is indispensable!
An unprecedented level of interest fuelled The Supreme Group’s order fair in Munich. From the very first day of the fair, the aisles were very busy, the frequency of buyers and visitors was high and there was intensive browsing, ordering and, above all, discussions about the coming times in retail at the exhibitors’ stands.
A POSITIVE SIGNAL FOR THE TRADE
Buyers travelled to the MTC shortly before 9 a.m. on Saturday and before the start of the trade fair in order to have enough time to discover all the important collections and trends. Sunday was the strongest day of Supreme Women&Men Munich, but Monday and Tuesday also remained consistently good. The high footfall and positive atmosphere surprised not only the team from The Supreme Group led by Aline Müller-Schade. In fact, everyone involved, from exhibitors to retailers and buyers, was surprised. The order platform was fully utilised, which not only confirms The Supreme Group’s actions, but also sends a clear positive signal to the trade. The organiser has delivered with its concept, the selection of collections and exhibitors.
Now it is time to transfer this optimism into the sales season and the retail trade.
“Since The Supreme Group was founded over 17 years ago, we have experienced a lot in recent years. There have always been ups and downs in our business. Nevertheless, we have started every season with an optimistic view to the future and have tried to make our customers and partners happy despite the market downturn, offering them the working environment they need. What we were able to
experience at this Supreme Women&Men is unique – uniquely positive. The response from our exhibitors and visitors shows us that we have done everything right so far, that we have trusted our intuition. Our community strengthens each other, in good times and bad. This unique feeling has made me more than happy.” Aline Müller-Schade, Managing Partner, The Supreme Group.
POSITIVE FEEDBACK FROM EXHIBITORS AND VISITORS
This edition of Supreme Women&Men Munich was also confirmed by exhibitor and visitor feedback.
Gitta Banko, Gitta Banko-The Label:
“For me, the trade fair was super. It was the right place and the right competitors. I had often heard about Supreme Women&Men Munich, but had never been there before. It was very surprising for me how many visitors there were at the trade fair and I was also able to write to many new customers. I heard from the customers themselves how beautiful and special the Supreme Women&Men in Munich is. This trade fair really is the best platform for us.”
Claudia Rauch, ROMA.Lifestyle from Weiden:
“I’m full of optimism for the coming season. Supreme Women&Men wasn’t just busy and successful for us: people were writing and looking everywhere.”
Peter Lohèl, Sem Per Lei:
“We wrote to a lot of new customers at Supreme Women&Men Munich. Even though many, including us, rely on a showroom, an on-site presence at Supreme Women&Men is essential for the order business. The question now is whether a year-round showroom still makes sense for the business, as we have done so far.”
The upcoming summer edition, season spring/summer 2025, will take place from 10-13 August 2024.