#SUPREME BODY&BEACH INDISPENSABLE FOR EMOTIONALISATION IN THE BODYWEAR SEGMENT
#PROFESSIONAL ORGANISATION OF THE TRADE FAIR SUPPORTS ORDERING ACTIVITY
Last week, the lingerie industry met again at Supreme Body&Beach in Munich. Many well-known major brands, but also small independent brands, used the well-known order platform to present their latest trends in the lingerie and swimwear segment to retailers and to inspire them.
Supreme Body&Beach once again succeeded in presenting a well-rounded, comprehensive picture of the bodywear segment. There were also selected add-on brands from the jewellery segment such as LENIKA, YULYAFFAIRS, beauty with DEMARES SKINCARE and scents with EASY ON THE BEACH.
The exhibitor Ulla Dessous with the brand ULLA LINGERIE FEMININÉ celebrated its 75th anniversary at Supreme Body&Beach together with the actress Elena Uhlig.
EMOTIONALISATION OF THE PRODUCTS
It turned out that not only the DACH market found its way to the south of Germany, but also buyers from the north and the greater Berlin area visited Supreme Body&Beach to obtain comprehensive information and customise their product ranges. It is particularly important for the specialised trade to be able to experience the models and products visually and haptically on site. Many exhibitors are focussing on presenting their products live on models in order to further increase the emotional appeal. The order platform is and remains indispensable for the specialised trade.
Michael Drud, Territory Sales Executive Southern Germany and Kerstin Schubert, Territory Sales Executive North, Panache
“It was a very successful trade fair for us. The atmosphere was very good despite the difficult mood in the specialised trade. Our customers explicitly come from Germany and Austria. We had been back at the trade fair last summer for three years because it’s simply important to us. Customers want to touch the models and see them dressed. Here, the specialist retailers have the opportunity to come without obligation – without appointments – and they have a high density of producers here. For me, Supreme Body&Beach is the 1 a of Germany.”
Toni Weidauer, Managing Director, Ulla
“We are satisfied and the trade fair went well for us and the quality of the visitors was also very good. I’m pleased that the trade fair has developed in such a way that many people came from Berlin and other northern regions. Since last summer, we have been working with the actress and influencer Elena Uhlig. We’re all delighted that this has worked out.”
Julia Ley, easy on the beach
“Supreme Body&Beach is the best trade fair for me. There are beautiful stands, the staff are very nice and helpful and everything is super organised. The trade fair is very service-oriented, the exhibitors are really taken care of – whether it’s the catering on the set-up day or the get-together. The get-together creates a nice atmosphere for networking.
All in all, we really enjoy being here. This is the third time I’ve exhibited here and I can say that it really is the best organisation. I was also very pleased that I had some new customers.”
Mario di Loreto, Sales Coordinator, Ambra Corseteria
“I’ve been at the fair for a long time, but this was the first time with the new brand and as there are few good Italian brands, it was definitely a new experience for me overall. The good customers were there, even if the mood in the market is so-so. In general, people are simply buying more cautiously, but it’s important that customers can come to the trade fair.”
“In these busy times, Supreme Body&Beach is an important and desired meeting point that is demanded by retailers and buyers. It’s a source of inspiration, because where else can retailers find inspiration and ultimately place orders?
We create experiences and bring products and qualities to life, which is essential for this market.” Aline Müller-Schade, Managing Partner, The Supreme Group.