#SUPREME WOMEN & MEN: ATTRACTIVE - INTERACTIVE - FACE-TO-FACE - ACT INSTEAD OF REACT

Many exhibitors and visitors rightly describe the Supreme Women&Men order fairs as the largest international showroom for top brands in Europe. This format is char-acterised by a look, a layout and, above all, an interactive approach.

As in retail, interpersonal interaction on the sales floor characterises the exchange of information and the ordering process. Consumers are more strongly encour-aged to buy in bricks-and-mortar retail than on online platforms.

Away from comparability, towards individuality - brand loyalty versus quality, fits, cuts, colour combinations and new looks - all of this can be brought to the retailer much better on the sales floor. Just like in retail!

What better way to do this than to be present, to be tangible and to 'measure up', both for the agencies and for the manufacturers?

SUPREME WOMEN&MEN DÜSSELDORF - HUB AND CONTACT POINT IN THE HEART OF THE FASHION DISTRICT

"There have always been changes in the fashion market, a constant wave move-ment that shapes retail and buying behavior. We should be optimistic about the new season, because it's not worth looking back! Instead, we should focus on the consumer and anticipate what they want from the fashion market," says Aline Müller-Schade (Managing Partner).

The summer edition of Supreme Women&Men Düsseldorf is looking ahead to the new season with precisely this optimism and The Supreme Group is looking for-ward to welcoming fashion industry players to KWS, Kaiserswerther Str. 117-119, from 26 to 29 July. The new location of the order fair has developed and consoli-dated into a hub and hotspot in a central location.

The positive development that Supreme Women&Men Düsseldorf has undergone for two seasons now is clearly noticeable.

While Düsseldorf was increasingly used as an order fair in the past, more and more national buyers, especially buyers who previously only attended Supreme Women&Men in Munich, but also international trade visitors are now coming to Düsseldorf to be inspired by the collections at Supreme Women&Men Düsseldorf. This not only gives retailers new courage when designing their product ranges, but also allows exhibitors at Supreme Women&Men Düsseldorf to reach and attract new customers that they would not otherwise meet.

The vibe of the fashion city of Düsseldorf is more present again and Supreme Women&Men Düsseldorf emphasises this in the orientation of the brand portfolio. It's the mix that makes the difference and brings a balance of well-known big names and exciting newcomer labels to the location. The selection and scouting are carried out conscientiously by The Supreme Group team in the run-up to the order fair. The variety of brands and collections is huge. Large and diverse enough to fulfil and reach the wishes of consumers in spring/summer 2025.

The current list of exhibitors and labels as well as the catalogue is available at www.thesupremegroup.de shortly.

Last but not least:

"A look at the socio-political and demographic changes can help to find and shape the path to the future. Retailers are not resting on their laurels and are not just relying on the tried and tested. Established routines and bestsellers may bring calm to the seasons and to one's own workflow, but in the long term they will not be the decisive factors for the success of a boutique, a chain store or a large fashion house. Success is much more.

What makes consumers tick - what will make them tick in the future? What will be important to them in the future, what demands will they have, what will they be prepared to spend money on? These are important questions that need to be scrutinized. Of course, you have to differentiate between the macrocosm and the microcosm - not the same applies to everyone, but a look at the 'upcoming' generation and their demands, but also at the existing clientele, can help every-one to consolidate their own positioning and give the fashion industry a new boost," says Aline Müller-Schade.

Supreme Women&Men Düsseldorf stands for a clear sense of togetherness. The cohesion and exchange on Kaiserswerther Straße have grown together and stands for an extraordinary "we-feeling" at the location - across all product ranges. To underline this, the TW Get-together, TextilWirtschaft connect sponsored by Itsperfect, will take place for the first time this summer on Friday, 26 July 2024 from 4 pm on the forecourt of the Supreme Women&Men Düsseldorf location, the KWS).

On Sunday evening, 28 July, Supreme Women&Men Düsseldorf will once again be a partner of the Fashion Net industry party as a premium member of the Fash-ion Net association, thereby underlining its commitment to the DFDs, the industry and the city of Düsseldorf. Invited guests will receive their personal invitations ex-clusively via Fashion Net Düsseldorf.

Location:

KWS

Kaiserswerther Street 117 - 119

40474 Düsseldorf

Opening hours:

26 - 28 July 2024, from 9 a.m. to 6 p.m.

29 July 2024, from 9 a.m. to 5 p.m.

CONTACT

www.thesupremegroup.de

MIRJAM DIETZ

Business Development & Communications

M +49 (0)173 57 56 777

md@thesupremegroup.de

Image inquiries:

CORINNA ZEIL

PR & Marketing I Project assistance

T: 49 (0)89 420 44 79 - 19

M: +49 (0)172 85 99 309

cz@thesupremegroup.de

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