The Supreme Group is starting the new year at full speed and once again presents itself as an indispensable partner for the fashion industry. The order fairs Supreme Kids, Supreme Body & Beach, Supreme Women&Men Düsseldorf and Supreme Women&Men Munich mark the start of the autumn/winter 25/26 fashion season. Since 2007, the platforms of The Supreme Group into dusseldorf and munich for reliability and strength in a constantly changing industry.

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THE FASHION INDUSTRY IS SENDING A STRONG SIGNAL

The theme of the upcoming fashion season is interaction, collaboration and visibility. In times of change and challenges, presence at order fairs is more important than ever. Brands and labels are specifically looking for a direct stage to present their collections to a wide audience — away from exclusive showrooms to an open and tangible presentation.

This is not just a national phenomenon, but a global development. Facing competition while remaining visible is becoming increasingly essential for success.

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THE SUPREME GROUP'S ORDER FAIRS ARE ON THE RISE

The Supreme Group's order fairs are experiencing increasing demand across all segments — from kidswear to women's and menswear.

Long-standing partners and returnees: Brands that have been part of trade fairs over many seasons continue to have a strong presence. At the same time, labels are consciously returning after a long break. Attractive platform for newcomers: New brands appreciate the appeal of The Supreme Group and use the high-quality environment to position themselves successfully.

In the new season, the order areas at the Düsseldorf and Munich locations are once again fully utilized. In doing so, The Supreme Group deliberately does not focus on growth at any price, but on the quality and uniqueness of the brands represented — values that ultimately make the decisive difference in retail.

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QUOTE: FOCUS ON AUTHENTICITY AND EXPERIENCES

Aline Müller-Schade, managing partner of The Supreme Group, explains:

“Our ordering platforms are a reflection of the fashion industry. We work closely with brands and labels to understand and address current market needs. The increased demand shows how essential it is to present yourself and create emotional connections. The direct experience of the products and the personal exchange with buyers are invaluable.” She adds: “As a networker, our goal is to connect retailers, brands and buyers and create mutual synergies. Especially in demanding times, openness and courage are needed — values that we have always lived by. Trust is created through shared experience, and it is this trust that strengthens us all. ”

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NEW IMPETUS: THE CONTINUOUS DEVELOPMENT OF ORDER FAIRS

The Supreme Group's order fairs remain dynamic and innovative. The platform integrates constantly changing structures and is based on:

Fresh collections and exciting labels: Numerous agencies and the Supreme Group team scout all over the world to bring both established brands and new talent to the stage. Unique mix: The successful balance between renowned names and newcomers gives the trade fairs their special appeal and their unmistakable appeal.

Aline Müller-Schade, managing partner of The Supreme Group, underlines: “Close to the market, in constant dialogue with retailers and suppliers — that is our claim. This attitude shapes our platforms and makes them an indispensable meeting place for the industry. ”

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TRADE SHOW DATA

Supreme Kids January 24-26, 2025 | Munich

Supreme Women&Men Düsseldorf January 24-27, 2025 | Düsseldorf

Supreme Body & Beach February 2-4, 2025 | Munich

Supreme Women&Men Munich February 8-11, 2025 | Munich

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SUPREME CONTACT

www.thesupremegroup.de

MIRJAM DIETZ  

Business Development & Communications

ON +49 (0) 173 57 56 777

md@thesupremegroup.de

Image requests:

KATHARINA BUNTROCK

PR & Marketing I Project Assistant

T: 49 (0) 89 420 44 79 - 19

ADDRESS: +49 (0) 172 85 99 309

kb@thesupremegroup.de